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What does it sound like...well to these overly critical ears it sounds like our dear Madonna has 4 minutes to get back to the drawing board. It is not terrible, but it is even worse, it is BLAND. What you get is a frantic heavy Timberland/lake beat and lyrics you cannot even make out.
Sure some of it is catchy and it does sound (current) radio friendly, but it is one of those tracks that will die its death quickly and be forgotten. A fate no Madonna song should come to.
As first singles go this is a let down. There is not the wow factor of "Like a Prayer", or the dirty newness of "Erotica". This is no "Frozen" or "Music". This isn't even "American Life". This is B-side fodder.
Then again once it is etched in my mind I may love it, but for now I say SHAME!!